Advertising, Marketing and Communications

As with all thoughts and practices, the evolution of ideas has always been a necessary and required evil as time passes. It is no different for public relations and marketing. There are traditional ways of thinking like mass marketing to the target audience and the life or death determining press release. Typically, companies would write a press release which provides details on events or products. From the release, the hope is that media houses would become interested and send representatives to cover the story then further feel compelled to create an article/story on it. Back in the day, this was generally a successful approach. Similarly, sending out mass communications was also effective when most persons relied on the papers, radio and television as their main source of information. The present-day landscape, however, has changed which impacts on the effectiveness of these approaches. Persons are now getting information from social media, the internet, bloggers, frien...

Many social media platforms exist and some organizations believe that they need to be on all of them when implementing their social media strategy based solely on the reason that they are or were popular at some point. Below are some key points/questions to be considered before creating a profile/page on the next social media platform. What are your objectives/goals? It is essential to identify the goal(s) of any campaign before deciding on the platform(s) to be used. Is your objective to raise awareness, sales or to conduct market research? Each of these is important because they help to increase engagement with your target audience through tailored content for each goal on the desired platform. When pairing goals/objectives with social media platforms, ensure that the platform itself has the features to support the message you want to convey and attract the crowd the message is to reach. Who is your target audience? Identifying your target audience is critical bec...

The world of technology is changing at an exponential rate. Keeping track of these changes is also another incredible task. Luckily, there are  dedicated  people out there that help us to keep track of these changes through the use of social  media. We love our vloggers,  bloggers  and  reviewers because they have proven very useful in providing information, thoughts or opinions on many issues or topics that we have no idea about sometimes but give great advice or suggestions through their posts. Some of these vloggers/bloggers are so popular that they have been able to generate significant income on their platforms. Each time that a view visits their page and an advertisement is shown they get paid. They also generate income each time a visitor clicks on the advert and follows the link to the site. But the real benefit is derived  from  the viewers that get access to a wealth of information, how to videos,  walkthroughs   and...